Gunwerks LLC TOOLLESS ZERO STOP & LOCKING TURRETS The most elegant and easiest zeroing process on top of leading technology in ballistics solutions A primary design goal when developing the Revic PMR 428 was ease of use. We’ve all been there with a v... Dec 3, 2021
Gunwerks LLC NOT AFRAID TO COMPARE Truth is in the numbers and we are not afraid to compare. We sent a Revic PMR 428 smart rifle scope to an independent 3rd party for a direct, side-by-side comparison with some of the leading optics in... Apr 1, 2019
Gunwerks LLC OPTICAL RESOLUTION AND WHY IT MATTERS The fundamental definition of resolution is the ability of an optical system to see fine detail in an object being imaged . However, in reality, resolution is a somewhat broad term as it includes imag... Jan 1, 2019
Gunwerks LLC LIGHT TRANSMISSION A simple definition of light transmission is: When light travels through a medium such as glass without being reflected absorbed or scattered. When this happens light energy is not lost and can be con... Oct 1, 2018
Gunwerks LLC FIELD OF VIEW Field of view describes the size of the viewing area as you look into the eyepiece from the right to the left edges of the scopes field stop. It is described as either an angle in degrees or number of... Jul 1, 2018
Gunwerks LLC UNLIMITED PERFORMANCE The greatest challenge an exceptional product has to overcome is the difficulty of telling its story to the potential consumer. Traditionally, the sport optics industry relied on the knowledge and tec... Jan 1, 2018
Gunwerks LLC TRANSPARENCY Keeping Secrets There is an interesting behavior in business. Secrets. A business entity believes it should be big enough to do everything, and if it’s not, it needs to portray that it is. We believe ... Oct 1, 2017
Gunwerks LLC BIRTH OF THE REVIC PMR 428 SMART RIFLE SCOPE INITIAL CONCEPT FEBRUARY 7, 2013 A couple weeks ago, Aaron started batting around the idea of a new scope. After talking it over with Mike and some of the other guys at G7, we think we may have an ide... Sep 1, 2017
Gunwerks LLC REVIC PRICING STRUCTURE Revic Pricing Structure To really understand how revolutionary the Revic Pricing Structure is, we first need to explore the existing price structure common to the sport optics industry. Most US Brande... Jul 1, 2017
Gunwerks LLC OPTIMIZING THE OPTICS SUPPLY CHAIN Genesis The Revic team has extensive experience in sourcing, repairing, designing, and even manufacturing sport optics. In 2006, Revic CEO Aaron Davidson started the optics brand Huskemaw to showcase ... May 1, 2017
Gunwerks LLC STARTING A REVOLUTION The Sport Optics Industry is big. Just the rifle scope market by itself was worth over five billion dollars in 2016. This is an astounding number. There are a half dozen major optics brands, with only... Apr 1, 2017
Gunwerks LLC CONSUMER DIRECT VS RETAIL BUSINESS MODEL The Challenge of Retail With the information content dynamic present in today’s digital society and the ease and options for online shopping, there is a movement away from traditional retail distribut... Jan 1, 2017
