A New Approach

Revic was not the first consumer direct company, but it was the first optics company to have a compelling reason to sell direct. Though we've since adopted a hybrid distribution model, the driving factors behind what we do remain the same. All the big companies are interested in integrating technology products into sports optics, just look at the massive amount of patents they are prosecuting. Why don’t we see more tech integrated optics on the market to match up with the patents that they’ve filed? The answer is either they can’t make it, or they can’t make it affordable enough to sell through the traditional two-step distribution channel. Our nimble, small business approach, heavy investment in engineering R&D, paired with extreme focus on the customer relationship enables us to out-maneuver many of the industry titans and build products that solve real problems.

Why do we need technology?

Technology expands our capabilities. It reduces training time. It enables us to focus on truly tough problems. In some cases, it allows us to compete more effectively. As technology advances, we get glimpses of the greatness the future holds. It’s exciting!

The Revic Project started coming together late in 2013. The goal was to create a high-end riflescope that combined the intuitive user experience of the Ballistic Turret with the accuracy of real-time environmental sampling and ballistic calculations. To be a success, the project needed to have a display, a position encoder for the elevation turret, a big battery, a ballistic computer AND people with experience manufacturing world-class optical systems.