Initial Concept

February 7, 2013

A couple weeks ago, Aaron started batting around the idea of a new scope. After talking it over with Mike and some of the other guys at G7, we think we may have an idea for the next big project for G7 to tackle. The idea is a high-quality riflescope with a built-in digital display and an on-board...


Early Development

January 16, 2014

We've settled on a basic concept for the new scope. Rather than reinventing the wheel, we are planning to start with the existing riflescope design and simply adding technology to it. There is an important reason for this approach—the existing riflescope is a proven design, so there is little ris...


First Prototype

January 4, 2015

After about 9 months, we have a working prototype. The battery is not in the ideal location, and the internal display is really just a working dummy, but it is working, so we know we're on the right track. This prototype also provides us with some valuable information—we can now identify where th...


Prototypes 2 & 3

May 19, 2016

While the first prototype was more of a conceptual model, built to identify some of the challenges that we'd face with production, the second prototype is an attempt to solve some of the issues that the first prototype identified. We knew we would need the display to provide more information, so ...


ETA – Fall 2017

June 7, 2017

After more than four years of research and development, the PMR is just about ready to launch. We think it's going to change everything. Starting with the way optics are distributed to consumers. Throughout the process, we've been batting around the idea of selling directly to the consumer to ...



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